The Buyer’s Journey and Marketing - Mark Donnigan Interview

The B2B purchasing procedure can be prolonged and intricate, with several decision-makers and stakeholder groups included. This can lead to long sales cycles and a lower win percentage for companies. However, by understanding and accommodating the requirements of the buyer throughout the journey, B2B online marketers can reduce sales cycle times an

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marketing consultant - mark donnigan

Mark Donnigan develops disruptive ingenious start-ups. Mark's superpower is architecting go-to-market plans and marketing movements that drive real organization results for technical and product-centric creators. Mark's growth and market development experience spans twenty years as a transformative B2B marketing and business leader, driving need, b

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